FC Barcelona 2011/12 Official Nike Kit Launch

Presented in the darkly lit lower levels of the Camp Nou, Sandro Rosell took time out from his presidential duties to officially launch the all new 2011/12 Nike Barcelona collection. When the rest of Catalonia was going to sleep, the Camp Nou roared like a lion.

Staged in one of the countless L'Estadi stairways with the worlds media in attendance, the Barcelona President marked an historic moment in the Catalan club's history.

In a spectacular show full of light and colour, Nike and FC Barcelona felt the most fitting venue was inside the stadium itself. The very venue where fans experience the emotion and passion every week when their heroes emerge on pitch, acted as the stage for Nike's soccer equipment official launch.

Sandro Rosell led the presentation backed by general director of the club, Antoni Rossich and Nike's Spanish and Portuguese director Marcos Garzo. Before Rosell took to the stage, Garzo revealed that Nike continue to contribute efficiently to the environment – the new Nike Barcelona shirt continues to use 8 recycled bottles.


Former Nike worker Sandro Rosell remembered his days with the American sports giants, where he worked until 2002, commenting that if ''Barca is more than a club, Nike is more than a business''. The Barcelona president praised Nike's past relationship with the Spanish Champions during tougher times when Nike continued their support during the Catalan club's struggles in '99.

"Nike is a brand reference, it’s more than just a brand and we are delighted to have the best with us. They’ve come up with an ecological, innovative, ground-breaking, and daring design, that won’t leave anybody indifferent”.

The Barcelona President praised the clubs new sponsors, the Qatar Foundation, along with Barcelona's strong relationship with UNICEF. ''It's a great satisfaction to see that Nike, Barcelona, UNICEF and the Qatar Foundation are working together on this project. The best way to achieve success is to work as a team.''

Sandro Rosell, standing at the access areas of the Camp Nou, and in front of the new Nike Barcelona Collection, referred to the current sporting situation Barcelona find themselves in. On the horizon of an incredible Primera Liga and Champions League double, Rosell explained:

''Whatever happens at Wembley, this season has already been a great success, but if on the 28th May we beat Manchester United it would be the icing on the cake.''

The highly anticipated FC Barcelona Nike 11/12 home and away kits have been a hot talking point since their first unveiling. The ever-iconic red and blue striped home kit remains with a new blue sleeve and a razor detail on the stripes while the away shirt is a dominating, all black with yellow detail.

Describing Barcelona's new away look, Sports Director of Professional Football Andoni Zubizarreta commented: "The black reserve strip is elegant and will be great to wear". We're guessing Barca are hoping to intimidate the opposition on their own turf!

Packed with history and tradition, Barcelona shirts continue to provide an emblem for the most exciting football played in the world. The look may be different, but the message remains the same. Total control.